Our history
From our first models to today’s global expansion, Sharmax has come a long way. We’re proud of our journey and achievements, and we invite you to explore the key milestones that shaped who we are today.
How it all started
Our journey began in 2014 when a small family-run motorcycle workshop opened its doors in northern Italy. It all started from scratch: no clients, no partners, and no established name behind it. But the founders envisioned a bigger future from day one. They believed that adventure should be open to everyone, and that motorcycles aren't a luxury, but freedom.
Guided by Italian engineering traditions, the workshop built its first off-road motorcycles, laying the foundation for what we know today as the Sharmax Motors brand. This was the beginning of a family story that would soon grow far beyond its original walls.
Entering the off-road market
Sharmax motorcycles quickly captured the attention of local riders and soon stirred interest beyond their hometown. The breakthrough came with the launch of the Power Max 250 enduro bike, a model that earned recognition in the enduro community and paved the way for Sharmax’s entry into the motorsport industry.
Engine production
Sharmax turned its focus to producing high-performance parts for off-road bikes, specializing in piston systems and internal combustion engines. Its commitment to high quality standards secured supply partnerships with leading global brands, pushing product quality to a new level.
Quality control system
Sharmax introduced a three-stage quality control system across all its factories. From now on, every vehicle undergoes rigorous testing from the earliest prototype stage. All models are tested in real-world conditions: heat, sand, high humidity, and rough terrain — the same challenges riders face every day.
Partnering with industry leaders
As the family business grew rapidly, it entered a strategic partnership with QJ Motor, a subsidiary of Geely – one of the world's largest automotive groups. This alliance gave Sharmax access to advanced technology and opened doors to the Asian market. From this point on, the Sharmax family began bringing together different cultures and countries.
Securing major investment
International firm Lunnar Middle East Management invested $75 million in Sharmax, becoming a key shareholder in the brand. The funds went toward developing new product lines and shaping a global growth strategy, thus giving Sharmax new opportunities for future expansion.
Sharmax Jiangsu Co. LTD
The establishment of Sharmax Jiangsu Co. LTD marked a major milestone in the brand’s growth. This move expanded Sharmax’s presence in Central Asia and launched a broader product lineup, including golf carts, ATVs, buggies, and new motorcycle lineups across multiple categories. As production volumes grew month after month, Sharmax moved toward industrial-scale manufacturing.
A leap into mass production
In just a few years, Sharmax significantly expanded its manufacturing capabilities. The company now operates three factories across Asia, producing over 120,000 vehicles annually. This allowed Sharmax to keep up with growing demand while actively building out its export business and strengthening its position in international markets.
Continuous development
Cooperation with Geely helped the brand raise product quality to a new level. Sharmax vehicles began featuring premium components, including Marzocchi shock absorbers, Bosch fuel injection systems, Canadian CVT transmissions, and Brembo braking systems. Sharmax engineers trained at Geely facilities, adopting advanced expertise in vehicle development. The team learned from the best to become stronger.
Stepping into the Middle East
Sharmax expanded its reach by opening its first dealership in Dubai, which also became the headquarters for the entire Middle East operations. The move strengthened ties with the region’s motorcycle community, bringing in new like-minded riders under the Sharmax name.
Expansion into Latin America
Building on its success in the Middle East, Sharmax invested over $140 million in launching dealerships throughout Latin America. A new headquarters in Mexico City became the strategic base for entering emerging markets across the region. Distance between continents was no longer an obstacle for Sharmax.
Becoming a global brand
Sharmax Motors took another decisive step toward becoming a truly global brand. It opened new headquarters in Spain, Egypt, Kazakhstan, and Belarus. This allowed the company to dig deeper into local markets and build a development strategy across every key continent. Step by step, Sharmax moved closer to its bigger goal of bringing motorcycle, ATV, and off-road communities together under one international brand.
New day – new challenges
Today, the Sharmax family is much more than its employees and partners. It is a global network of riders united by common values and a love for adventure.
We listen, adapt, and grow alongside our community because a real family shares your passion and the freedom to be yourself.
We value balance in everything. Our goal isn't just to build a fast or affordable motorcycle. We aim to create a reliable companion that gives our riders confidence and pleasure on every journey.
Sharmax Motors is your family. And the Sharmax story is your story too.
Production process
At Sharmax, we combine centuries-old Italian craftsmanship with cutting-edge production technologies. Each stage, from concept to final assembly, undergoes rigorous quality control, allowing us to create vehicles that meet the highest international standards.
Production facilities
Our production facilities are equipped with the latest technology, where skilled craftsmen and engineers collaborate to create cutting-edge motorcycles and powersports equipment. Each unit is meticulously assembled to ensure peak performance and longevity.
Regional Hubs
Sharmax’s regional hubs are strategically located across the globe, allowing us to provide fast local support and manage product distribution efficiently. This setup gives us the flexibility to respond quickly to changing market demands, adapt to local conditions, and deliver solutions that meet customer expectations in every country we serve.
Logistics centers
A well-developed system of logistics hubs allows Sharmax to deliver to any part of the world. Thanks to the streamlined order processing, we handle all requests with speed and efficiency. Optimized distribution routes guarantee that dealers and partners receive their supplies on time.
Showrooms
Visit our modern showrooms to immerse yourself in the world of Sharmax. Here, you can explore our full range of motorcycles and powersports equipment, with interactive displays and test rides available for an unforgettable experience. Sharmax showrooms also serve as community hubs where enthusiasts can gather, share stories, and participate in local events.
Customer Care
Our customers are our top priority and the driving force behind our brand. We strive to build long-term, trusting relationships with every customer, which is why the Sharmax team is always here to help. We provide support for all issues you may encounter and do everything we can to make you feel confident and comfortable every time you drive a Sharmax vehicle.
