Sharmax at ADIHEX 2026 Abu Dhabi

Ten days. 481,576+ visitors. 2,405 exhibitors and brands from 71 countries. Every Sharmax vehicle on display sold.

ADIHEX 2026 became the largest edition in the exhibition’s history and a major opportunity for Sharmax to meet riders, customers and outdoor enthusiasts from across the UAE.

From August 28 to September 6 at ADNEC Centre Abu Dhabi, Sharmax presented its off-road lineup at ADIHEX 2026, connecting directly with customers throughout the ten-day event. Visitors explored the vehicles, spoke with the Sharmax team and compared models across the lineup.

By the end of ADIHEX 2026, all vehicles displayed at the Sharmax stand had been sold — turning a major brand showcase into a tangible commercial result.

ADIHEX 2026 by the Numbers

The 2026 edition of the Abu Dhabi International Hunting and Equestrian Exhibition set new records for scale and attendance.

With more than 481,576 visitors and 2,405 exhibitors and brands from 71 countries, ADIHEX 2026 set a new benchmark for the scale and reach of the event.

For Sharmax UAE, this scale created an opportunity to connect with a much broader local and regional audience. The exhibition brought the brand face to face with prospective customers, riders, outdoor enthusiasts and visitors discovering Sharmax for the first time.

Throughout the ten-day event, the stand remained consistently active, with visitors spending time exploring the lineup, comparing models and discussing vehicle capabilities directly with the Sharmax team.

From Visitor Interest to a Sold-Out Display

The strongest result of ADIHEX 2026 came directly from the exhibition floor.

Throughout the event, the Sharmax stand saw a steady flow of visitors interested not only in discovering the vehicles, but also in discussing models, specifications and purchase options.

That interest translated into a clear commercial result: all vehicles displayed at the Sharmax stand were sold during the exhibition.

For Sharmax UAE, this made ADIHEX more than an opportunity to increase brand visibility. The event demonstrated real customer demand and showed how direct engagement with customers could translate into sales.

It also reinforced the importance of the UAE as a key market for Sharmax’s continued development in the region.

Connecting with More Customers Across the UAE

ADIHEX 2026 created value beyond the sales made during the exhibition.

Meeting customers and outdoor enthusiasts face to face gave Sharmax UAE direct insight into what local riders are looking for while introducing the brand to visitors experiencing its vehicles for the first time.

The exhibition strengthened Sharmax’s visibility within the UAE outdoor and powersports community and opened the door to new customer relationships and future business connections across the region.

For customers, direct engagement also meant the opportunity to see the vehicles in person, compare different types of models, ask questions and better understand which Sharmax vehicle could suit their riding needs.

Building on the Momentum in the UAE

ADIHEX 2026 represented a significant step forward for Sharmax in the UAE. The combination of product presentations, direct customer engagement and strong commercial results strengthened the brand’s position in a key market.

As Sharmax continues developing its off-road lineup and expanding its presence across the UAE and GCC, the connections and market interest generated during ADIHEX will continue well beyond the exhibition floor.

For riders looking to explore the current Sharmax range in the UAE, the full lineup is available online.

Explore Sharmax Vehicles in the UAE.

Freedom in Motion.