Motorcycling is a seasonal thing in many parts of the world. But when it comes to the UAE, the story is slightly different here as the riding season stretches across most of the year. Apart from seasonality, there are other key factors that define the best time to buy a motorcycle in the UAE, both in the pre-owned and brand-new segments. Below, we will outline some tips for you on how to grab the best deals throughout the year.
Buying a new motorcycle: when is the right time
Riders would say, the best time to buy a new motorcycle is whenever you are ready. And while this is totally true, there are still certain times of the year worth waiting for if you look to make that long-awaited purchase at a better price.
Holiday sales season – the best time to look for a new bike
In Dubai, holidays play a bigger role in forming prices than conventional seasons. When there is a big international holiday, such as New Year, or a national holiday, such as the UAE National Day, it’s time to hunt for discounts. Major religious holidays count as well, often even more. Eid celebrations, in particular, are frequently marked by generous dealer offers. The Christmas season also serves as a marketing trigger for promotions and sales. Besides, global sales events like Black Friday often bring attractive deals on motorcycles too. So, the holiday sales season is definitely the best time of the year to buy a motorcycle in the UAE.
How seasonal trends affect new motorcycle prices
Are motorcycles cheaper in winter? Generally, yes, but only in countries with a real, snowy winter. The seasonal factor is mostly relevant for regions with four distinct seasons. In their case, autumn and winter, when the riding season is low, is believed to be the best time to look for a new motorcycle. The UAE doesn’t have strict seasonality and the riding time is almost all year round, except, perhaps, for the peak summer heat. In fact, this time can be considered a kind of low riding season in the UAE. And even then, dealers know exactly how to turn this into a marketing strategy. For example, Sharmax Motors has come up with a Summer Offers campaign on some of their best naked bikes. Keep in mind that value doesn’t only come from a reduced price – dealers often add perks such as free registration or free insurance to make the offer more attractive.
Best time to buy a used motorcycle
For pre-owned bikes, we need to factor in both psychological and seasonal aspects. This would be easier to see if we take a European region as an example.
Why fall is the best time to buy a pre-owned bike
Summer is coming to an end, and so is the riding season. Owners are looking for a place to store their bikes and some of them may be looking to sell them before winter. Apparently, the end of the autumn like late October-November and the middle of the winter is the best time to buy a used motorcycle. For many bike owners who don’t have a special storage space, keeping a motorcycle through the winter involves extra expenses. Therefore, many sellers are more willing to part with their bikes and may offer you better pricing and discounts.
On the other hand, spring and summer seem like the worst time to buy a motorcycle if we are talking about countries with distinct seasonal changes. The riding season is already in high swing, the demand is peaking together with bike prices. It’s better to wait till the end of the autumn.
Top places to find great deals on used motorbikes
Traditionally, used bikes can be found on all types of classifieds with the Car and Motorcycle Categories. As for the UAE, the go-to online platforms are Dubbizle and Opensouq. Facebook Marketplace is another reliable source with plenty of listings and real people selling. Dedicated Facebook and Telegram biker groups can be useful for deals and insider tips. However, you should always stay alert for scammers, especially in informal online groups.
Best time to buy a motorcycle from a dealer
Dealerships also have their own patterns of selling and forming offers. Inventory cycles, end-of-season clearances, and the financial year-end can all work in your favor when it comes to chasing a good price.
New lineup releases and discounted models
When a new lineup comes out, it’s usually fancier, fresher, and, naturally, more expensive. All the spotlight should be on it. That is why with new models coming in, older models should be gradually sold out, and dealerships try their best to clear out older stock quickly. As a result, last year’s bikes often come with big discounts. Usually, new models are released in spring which makes late winter a good time to buy a motorcycle from a dealer from its old batch. Sharmax, for example, often cuts prices on older models during this period, giving buyers excellent value.
When a manufacturer discontinues a model, dealers also move fast to sell it out. These bikes usually come with steep discounts. Even though the model is no longer produced, you still get standard warranties and guarantees. That makes it a smart choice for budget-conscious buyers.
Sometimes the updates are minor: a new color, a slight design change, or small tech tweaks. When this happens, the previous versions drop in price. For instance, when Sharmax Motors launched the refreshed GP Super Sport lineup in 2024, earlier models became cheaper. Cosmetic-only updates are a great chance to grab a high-quality bike without paying extra for features you may not need.
Off-Season Bargains and Seasonal Sales
During a low season, dealerships experience a decline in motorcycle sales, prompting them to offer attractive discounts to move inventory. Right after the main riding season in fall, dealerships clear their stock to make room for upcoming models. For example, Sharmax Motors frequently holds end-of-summer promotions with up to 10% off popular models like the GL 570. The brand also runs the end-of-season promo campaign that offers on-road and off-road motorcycles at attractive prices.
Key takeaways on when is the best time to shop for a motorcycle in the UAE
When do motorcycles go on sale in the UAE? Let’s outline the best time by months:
- August–September → End-of-model-year clearance when new motorcycles arrive in showrooms, older stock gets discounted.
- November–December → Dubai Shopping Festival, Black Friday, Christmas, and UAE National Day all bring heavy discount campaigns.
- January → Post-holiday offers, plus many dealers use New Year as a sales push.
- Ramadan and Eid (shifting dates, usually spring/summer) → Dealers push strong promotions, often with bundles like free registration, insurance, or accessories.
In other words, the best months to buy a motorcycle in the UAE would probably be November and December. Although it is not an off-season in the region, but rather a high riding season, it has the largest number of holidays going on, which means the best promotions and deals. Also, the Ramadan month, which varies each year, could be considered a good opportunity to look for discounts.
Frequently asked questions
Why do new motorcycle model launches cause price fluctuations?
Dealers need to make room for new arrivals, and older models are discounted to clear space.
Is it cheaper to buy a motorcycle in winter?
Yes, but mostly in countries where winter is cold and considered a low riding season. In Dubai, despite being a high season, it is also a good time to buy thanks to all the winter holidays.
What are the benefits of buying a motorcycle off-season?
Lower demand pushes sellers both in the pre-owned and new vehicle markets to give discounts.
Are there specific months to avoid when buying a motorbike?
For the European region, these are spring months as they precede the high season of riding in summer, so the prices are also going up.
Summing up: How to get the best deal on your motorcycle purchase
So, when is the best time to buy a motorcycle? Our best advice would be to wait until autumn or winter. Also, pick a few dealers you like and keep an eye on when they announce new models release. This is the best moment to look at the previous year’s models if you don't mind the lack of the latest upgrades on them. If looking for a used bike, check classifieds in autumn, especially if your autumn is rainy and cold, and bargain with the sellers as much as you can. After all, buying a bike doesn’t have to break the bank. Check out the models with discounts in our catalog of bikes for sale.